Howl at the Spoon is my brand and company—a single-serve sauce product line where I crafted every detail. From clean-label recipes to nationwide shipping, you can find my sauces gracing the shelves of over 50 retailers and online, at makers markets, food shows, and farmers markets across Oregon and Washington.

I meticulously built the brand’s identity, establishing its online presence through Shopify, Amazon, Faire, Bubble along with other online wholesale channels. Every element, from packaging to booth designs and video content, bears my creative touch. As the sole proprietor of this venture under my bootstrapped LLC, I own all intellectual property associated with the brand.

With full creative freedom, I have immersed myself in every facet of this brand’s journey.

Discover more about bout Howl at the Spoon online.

My Trail Forked brand encompasses a website, social channels and has been turned into a cookbook. The Great Outdoors Cookbook by Melanie Jenkinson of Trail Forked launched in 2021. It is available wherever books are sold. I built the Trail Forked brand in 2013 and it is certainly one of my proudest professional accomplishments.

I have been developing recipes, producing food photography along with maintaining this brand as a solo endeavor.

Click here to read more about The Great Outdoors Cookbook

Click here to learn more about Trail Forked

During my tenure as Creative Director at SureID from 2014 to 2017, I spearheaded the branding initiatives for the company's new commercial venture. My responsibilities encompassed digital, brand, and print design for both SureID and RAPIDGate, ensuring a cohesive and impactful presence across all channels.

Displayed are samples of logo and identity projects that I've had the privilege to create.

Note: Howl at the Spoon and Trail Forked are my owned intellectual properties with trademarks registered with the USPTO. Written consent is required for any usage.

Crafted for a master board-shaper poised to make his mark, this identity reflects his journey towards independence. The comprehensive branding guide offers flexibility for interpretation across various mediums.

Block T, based in Dublin, Ireland, is an artist co-op where I volunteered my creative services while I awaited a work visa. I contributed to the development of a distinctive brand identity, creating cohesive collateral and identity materials.

In response to the Haitian disaster, I spearheaded a campaign at our local office to support Soles for Souls. Before shipping off the donated shoes, I orchestrated the formation of a poignant image on the office lawn, symbolizing our collective efforts to aid the hundreds in Haiti still navigating rubble barefoot.

Designed for a Devotchka band gig at Mishawaka, this poster was crafted as an entry for a contest. Incorporating the eclectic spirit of the band and the venue's unique atmosphere, the design captures the essence of the event and tone of music which is very theatric.

This holiday campaign was created for Colliers International and won our external positioning campaign that year. It was both a community outreach and internal team building measure.